This is imagery from the #iusegoodprint campaign I conceived to kick off the launch of the new Goodprint website. The campaign featured photography of real businesses who used Goodprint’s services. As a part of photographing these businesses, we interviewed them to share their business tips and stories on the Goodprint website and across social media. I wanted to highlight real people and use the hashtag to function as a trackable tag and endorsement.
We carried the crossed-arms format across other imagery. This photo was used for a collaboration with Metcalfe's popcorn. The aim was to have a special giveaway partner each month that would offer a prize to one customer who used the #iusegoodprint hashtag over the course of the month.