Art historian, writer, broadcaster
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#iusegoodprint

  This is imagery from the #iusegoodprint campaign I conceived to kick off the launch of the new Goodprint website. The campaign featured photography of real businesses who used Goodprint’s services. As a part of photographing these businesses, we interviewed them to share their business tips and stories on the Goodprint website and across social media. I wanted to highlight real people and use the hashtag to function as a trackable tag  and  endorsement. 

This is imagery from the #iusegoodprint campaign I conceived to kick off the launch of the new Goodprint website. The campaign featured photography of real businesses who used Goodprint’s services. As a part of photographing these businesses, we interviewed them to share their business tips and stories on the Goodprint website and across social media. I wanted to highlight real people and use the hashtag to function as a trackable tag and endorsement. 

 We carried the crossed-arms format across other imagery. This photo was used for a collaboration with Metcalfe's popcorn. The aim was to have a special giveaway partner each month that would offer a prize to one customer who used the #iusegoodprint hashtag over the course of the month.

We carried the crossed-arms format across other imagery. This photo was used for a collaboration with Metcalfe's popcorn. The aim was to have a special giveaway partner each month that would offer a prize to one customer who used the #iusegoodprint hashtag over the course of the month.

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